THEOPARK stands for the location of our law firm, and for the ideas, attitude and culture that we associate with our firm.
THEOPARK is an artificial name with appropriate associations. It consists of the words “Theo” and “Park”.
THEO refers specifically to the place of our firm’s legal domicile, namely Theodorstrasse, and to the high quality of a city section surrounded by parks. PARK, in addition to its basic meaning, also arouses associations such as technology park, hi-tech park or creative park, and through these it alludes to the inspiring, highly innovative environment in which we, along with the Technical University, design studios, multi-media agencies and other offices are located.
THEOPARK, due to its linguistic quality and the associated functionality in the German and English languages, achieves a high communicative value. The associations, perceptions and interpretations that are linked with it are, according to ManComm, trust, innovation, renewal, problem solution, vitality, expansion, security, care, friendliness, confidence and authority.
The word structure, meaning, style and semantics of the name THEOPARK correspond very well with these associations. Beyond this, THEOPARK is perceived as international, significant and authoritative. THEOPARK is unique, pure and modern.
Graphics designer Wolfgang Gillitzer from Nürnberg has worked together with “Marius Schreyer Design” to express the diversity of THEOPARK references in congenial graphics models.
Welcome to THEOPARK.